Miami Condos Now Sell Clubs and Lifestyle Perks
Buyers in North Bay Village and Brickell are seeing hospitality brands and private clubs built into new projects.
Updated on Nov. 5, 2026 in Hotels
Live Poll
Would private-club perks make you pay more for a home in your area?
Miami buyers are finding hotel-style perks, private clubs and curated lifestyle programs folded into condo sales, from a North Bay Village waterfront project to Brickell's short-term rental condo-hotel. The shift is reshaping what a Miami address is expected to include.
Why it matters
For people who live here, these developments signal how new condos will be marketed and built, with amenities and social programming increasingly central to the price. Buyers and renters should understand that the lifestyle pitch often comes bundled with the real estate itself.
The figures come from developers and club operators describing their own projects, not independent audits. Continuum reports 536 condos and a 20-slip marina with the first phase half finished, and Faena Rose runs more than 80 cultural events a year with a nearly full roster. A one-day Palm Tree Club table costs $30,000, but the extraction does not say how many buyers have purchased into the district.
The players
Continuum
Developer behind the Palm Tree Club Miami and a 536-condo mixed-use waterfront complex in North Bay Village.
Palm Tree Crew
Lifestyle and music brand that operates Palm Tree Club Miami with Continuum.
Faena Rose
Arts and culture-focused private club in Miami Beach's Faena District.
Oak Capital
Developer co-developing Domus Brickell Park in Brickell and the Boca Raton Yacht Club.
The details
Continuum operates Palm Tree Club Miami, a hotel and dockside restaurant in North Bay Village, and runs it with Palm Tree Crew, a lifestyle and music brand co-founded by DJ and producer Kygo and his manager Myles Shear. Continuum uses the club to introduce prospective buyers to the surrounding neighborhood and waterfront while it builds a mixed-use complex next door with 536 condos, offices, restaurants and a 20-slip marina. In Miami Beach's Faena District, Faena Rose, an arts and culture-focused private club, is running at near capacity. In Brickell, Oak Capital is co-developing Domus Brickell Park, a short-term rental condo-hotel where lobby ambassadors replace a traditional front desk.
Timeline
Since the pandemic: wealth influx fueled Faena Rose's membership growth.
Over the last five years: wealth migration changed the club's business trajectory.
November 4, 2026: a Real Deal Miami Real Estate Forum panel takes up private clubs.
Beyond the 305
The post-pandemic move of wealthy buyers into South Florida is the backdrop for Faena Rose's near-full membership and the club-style perks now attached to Miami condos. These projects extend that trend from the homes themselves into the social life built around them.
If you are shopping for a condo, expect the price to reflect a built-in lifestyle, from dockside dining to cultural programming. Renters and buyers should ask what amenities are included and what they cost to keep.
The takeaway
Amenities and club access are becoming part of what you pay for in new Miami real estate, so read the fine print on what is included. Watch the November 4 forum panel for more on how these clubs are priced and sold.
What happens next
A Real Deal Miami Real Estate Forum panel on private clubs is scheduled for November 4, 2026.
Further reading
For more on how stays and hospitality are changing around the city, see Hotels in our Miami coverage.
Source note: This article includes information reported by The Real Deal New York.
Live Poll
Would private-club perks make you pay more for a home in your area?
