UM Receiver Malachi Toney Signs NIL Deal With Red Bull
The Hurricanes sophomore adds the brand to his portfolio ahead of the October 17 Florida State game.
Updated on Oct. 15, 2026 in Football
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University of Miami sophomore wide receiver Malachi Toney has signed an NIL deal with Red Bull. The Liberty City native continues a standout season for the 5-0 Hurricanes, who are currently ranked No. 3 in the AP Poll.
Why it matters
The addition of a global sponsor like Red Bull marks a major milestone in the rapidly evolving landscape of college athletics and athlete branding in Miami. Toney is now part of the brand's sponsored athlete roster as he continues to drive the Hurricanes' undefeated start.
Through five games this season, Toney has logged 39 receptions for 604 yards and six touchdowns, following a freshman year where he led the nation in receptions. He also added 14 pounds of muscle to his frame during the offseason.
The players
Malachi Toney
A University of Miami sophomore wide receiver from Liberty City and a nationally ranked athlete.
Miami Hurricanes
The No. 3 ranked University of Miami football team currently holding a 5-0 record.
The details
Toney, who is represented by the agency NETWORK, continues to build his off-field portfolio after signing deals with Adidas and FIT House Brands in September. The wide receiver is currently a key contributor for the Hurricanes, who sit at 5-0 heading into their October 17 matchup against Florida State. Analysts currently project Toney to be an early pick in the 2028 NFL Draft.
Timeline
September 2026: Toney signed NIL partnerships with Adidas and FIT House.
October 2026: Toney finalized his new NIL agreement with Red Bull.
October 17, 2026: The Hurricanes face Florida State.
Beyond the 305
This deal arrives as college sports undergoes a transformation following the national implementation of NCAA Name, Image, and Likeness policies. Toney's partnership with Red Bull marks a high-profile extension of the commercial opportunities now open to top-tier student athletes.
Hurricanes fans should keep an eye on Toney's production as the team aims to maintain their 5-0 record throughout the remainder of the season. His performance in the coming weeks will likely influence his trajectory toward a projected 2028 NFL Draft selection.
The takeaway
Toney is establishing himself as one of the most prominent collegiate athletes in the country through both his on-field play and commercial growth. Fans can track his performance stats as the Hurricanes continue their push toward the postseason.
What happens next
The Hurricanes are scheduled to face Florida State on October 17, 2026.
Further reading
For more on the Hurricanes' current season, visit Football.
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