Santa Cruz Communications Marked 25 Years of Awards PR
The Miami agency has managed media relations for the Billboard Latin Music Awards since 2001.
Updated on Oct. 12, 2026 in Latin
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Miami-based Santa Cruz Communications has completed its 25th consecutive year handling public relations for the Billboard Latin Music Awards. The agency oversees all media operations for the ceremony held at the James L. Knight Center.
Why it matters
The agency serves as a vital bridge between the artists and the global media audience, coordinating coverage for a broadcast that reaches 22 countries through Telemundo Internacional.
The firm has maintained its public relations contract for 25 years, coordinating media across a broadcast network that spans 22 countries.
The players
Santa Cruz Communications
A Miami-based public relations agency specializing in media strategy and talent coordination.
Telemundo
The broadcast partner that has worked with Santa Cruz Communications since 2001.
The details
Founded in 2001, the agency manages the full lifecycle of the event's communications, from the announcement of finalists to post-event coverage. The strategy has shifted over time from traditional media relations to an integrated approach that includes digital content and partnerships with creators. The team continues to handle talent coordination and press accreditation for the annual Miami ceremony.
Timeline
February 15, 2001: Santa Cruz Communications was founded.
2001 to 2026: The agency served as the PR partner for the awards.
October 22, 2026: The Billboard Latin Music Awards are scheduled to air.
Beyond the 305
The agency's sustained partnership reflects the high-level communications work recognized by the National ¡Bravo! Award for Media Event Campaign of the Year. This tenure marks a rare consistency in the rapidly shifting landscape of major music industry awards shows.
The agency continues to anchor major media operations for the James L. Knight Center event. Residents can watch the next installment of these efforts when the awards air on October 22, 2026.
The takeaway
The firm highlights how evolving from traditional media to digital creator partnerships has sustained its long-term industry presence. Keep an eye on the upcoming October 22 broadcast to see the latest evolution of their event strategy.
Further reading
For more on the local scene, explore the latest updates in our Latin music coverage.
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Do you believe long-standing agency partnerships result in higher quality public events?
