Jacquemus Opened New Design District Boutique
The French brand established a 2,900-square-foot space across two floors at 157 NE 40th Street.
Updated on Oct. 6, 2026 in Fashion
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Shoppers in the Design District can now visit the latest Jacquemus boutique, which spans two floors in a 2,900-square-foot space. The brand, led by its founder and designed with OMA, chose the neighborhood for its aesthetic similarity to the South of France.
Why it matters
The opening signals a continued focus on the U.S. market, with the designer viewing the city as a key retail hub. The brand remains committed to the local aesthetic, having previously utilized the city for its 2022 campaign photography.
The new boutique occupies a 2,900-square-foot footprint across two levels at 157 NE 40th Street. The scale reflects the brand's long-term expansion efforts in the region.
The players
Eva Herzigova
The fashion model stars in the brand's fall-winter 2026 Le Palmier campaign.
Dudi Hasson
The photographer captured the latest campaign imagery in the city.
OMA
The architecture firm partnered with the designer to create the new boutique.
The details
Designed in collaboration with OMA, the boutique sits in the heart of the Design District. Simultaneously, the brand has tapped Eva Herzigova to front the fall-winter 2026 Le Palmier campaign, which was photographed by Dudi Hasson in the city. The imagery features pastel architecture and palm-lined pools to reflect the collection's themes of 1950s couture and 1990s sensuality.
Timeline
Spring 2022 marked the filming of the Le Splash campaign in Miami.
January 2026 saw the final preparation for the Design District boutique opening.
Fall-Winter 2026 marks the official release of the Le Palmier campaign.
Beyond the 305
This opening follows the pattern set by the 2022 Le Splash campaign, which first established the city as a visual centerpiece for the brand. It continues the trend of high-fashion houses anchoring their U.S. expansion in the Design District.
Local shoppers and fashion enthusiasts now have a new, permanent luxury retail location to explore within the Design District. The boutique is currently open for visitors at 157 NE 40th Street.
The takeaway
The brand is doubling down on its local presence by combining a physical storefront with a campaign shot locally. Keep an eye on how other European luxury labels continue to reshape the Design District retail landscape.
Further reading
For more on the latest openings and style trends, visit Fashion.
Source note: This article includes information reported by Dossier Magazine.
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