We Are Miami

City of Miami Launched Pink Fire Truck for Awareness

The truck, designed by Romero Britto, will tour the city for 30 days to promote early cancer screening.

Updated on Oct. 5, 2026 in Cancer

Screen-print poster illustration showing a bright pink fire-rescue truck in a stylized, sun-soaked urban environment, symbolizing local cancer awareness efforts.
The City of Miami Fire Rescue has launched a pink-themed fire truck to promote community awareness for breast cancer screenings and preventative health care. AI Illustration. Upload story photo >

City of Miami Fire Rescue has debuted a custom pink fire truck to honor the memory of late firefighter Kristin Jordahl. The campaign aims to encourage residents to prioritize early breast cancer screenings and preventative care.

Why it matters

The initiative serves as a citywide call to action for early detection, highlighting a disease that affected one of our own first responders. City officials hope this public outreach helps increase local engagement with routine health screenings.

The truck features a design by Romero Britto and will spend 30 days touring Miami. The effort follows the 2020 passing of Kristin Jordahl, who served with the department for 20 years and battled cancer for 12 years prior to her death at age 48.

The players

City of Miami Fire Rescue

The local agency operating the pink fire truck to promote cancer awareness.

Kristin Jordahl

A Miami firefighter who served for 20 years before passing away from breast cancer.

Romero Britto

The Miami-based artist who created the custom design for the fire truck.

The details

The City of Miami launched the pink fire rescue vehicle as a focal point for Breast Cancer Awareness Month. The truck honors Kristin Jordahl, who famously discovered her own cancer through a self-exam. Officials will use the tour to provide information on how residents can access preventative care resources in the community.

Timeline

  1. Kristin Jordahl passed away in 2020.

  2. The awareness campaign continues through October 2026.

Beyond the 305

This project continues the local tradition of leveraging municipal resources during Breast Cancer Awareness Month. It follows a national pattern of cities using public symbols to drive participation in preventative health programs.

Residents should look for the truck in their neighborhoods throughout the month as a reminder to schedule their own wellness exams. The campaign encourages you to prioritize early screenings, which remain the most effective tool for detection.

The takeaway

Early detection remains the most critical factor in successful cancer treatment, as evidenced by Kristin Jordahl's long battle. Keep an eye out for the truck in your neighborhood and use this month as a prompt to schedule your own preventative screening.

Further reading

For more information on local health resources, visit Miami Cancer.

Source note: This article includes information reported by WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale.