Dominican Republic Launched New Tourism Campaign in Miami
The Ministry of Tourism introduced the Siente RD campaign at a Four Seasons Hotel event on September 9, 2026.
Updated on Sept. 29, 2026 in Central America
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The Ministry of Tourism officially debuted its new Siente RD promotional campaign, marketed in the United States as Feel Dominican Republic, during a launch event held in Miami. This initiative serves as a new variant of the existing The Dominican Republic Has It All campaign.
Why it matters
The campaign shifts the focus of tourism promotion toward human connection and the intangible experiences travelers encounter while visiting the island. It marks a strategic update in how the destination engages with international visitors.
The Siente RD campaign was officially unveiled on September 9, 2026, marking a new iteration of tourism outreach. The initiative aims to build on the foundation of the existing The Dominican Republic Has It All marketing program.
The players
Ministry of Tourism
The government entity responsible for the launch and management of the Siente RD tourism campaign.
The details
The Ministry of Tourism hosted the launch event at the Four Seasons Hotel Miami to introduce the initiative to local stakeholders. The campaign prioritizes emotional and human-centric travel experiences over traditional attraction-based advertising. Future developments will reveal how this human-connection approach replaces or expands upon the ministry's established branding strategy.
Timeline
The Ministry of Tourism launched the Siente RD campaign on September 9, 2026.
Beyond the 305
This effort builds upon the foundation established by The Dominican Republic Has It All campaign. It reflects a strategic shift toward highlighting human-centric experiences rather than just destination landmarks.
Travelers looking to book future trips to the Dominican Republic will see this new human-connection theme reflected in upcoming promotional materials. The shift highlights a more intimate focus on the travel experience for those planning their next vacation.
The takeaway
The Ministry of Tourism is prioritizing emotional traveler experiences in its newest outreach efforts. Watch for updated branding and campaign messaging as these new promotional strategies begin to reach potential visitors in the coming months.
Further reading
Learn more about travel trends and regional tourism initiatives in our Central America section.
Source note: This article includes information reported by Dominican Republic One.
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